This is something my dad told me, and he’s a creative director and copy writer at Leo Burnett’s ad agency, so I guess he has to research this stuff all the time but, Oasis apparently launched their album by giving their songs to street buskers to learn, so when people were walking to work or on the tube, they would hear the songs by the buskers and get it in to their heads. Clever huh? I love hearing stuff like that and feel jealous that I didn’t think about it. Would love to know which PR firm did this and would like to work with them immediately.
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